We helped a challenger bank act more like a fintech out to change the world than merely a bank seeking to "transform." Through our partnership, we introduced a new model for doing innovation and designed a portfolio of venture concepts intent on removing barriers to access and expanding social mobility. As the bank continues to apply the venture design methods to their innovation process, we are incubating a startup inspired by our work together.
Read the report:
Creating the future of banking
We prototyped future-facing products and services to demonstrate the value of applying ML/AI to a digital health company's underlying data assets. These prototypes included an end-to-end patient engagement platform and mobile imaging diagnostics app. We also advised on the pitch strategy for the parent private equity firm as they sought a liquidity event and successfully secured a $1B acquisition by IBM.
We partnered with a CEO-founder to build, launch, and scale a content sharing product focused on providing novel engagement insights to content creators. Over a multi-year engagement, we helped build the founding team, develop the product strategy and design, present to the board, and pitch for seed funding. After proving product-market fit and raising several rounds of 7-figure funding, the startup was acquired by LinkedIn and established the foundation of the platform's social sales tools.
We worked with a leading creative agency's executive team to translate a napkin sketch for a creator platform into a viable venture concept and product team. We envisioned a new business model for developing creative assets that would disrupt the traditional brand-agency-creator relationship through influencer network effects and process automation. In six months, we launched a v1 of the product and secured 7-figure seed funding from MDC Partners, the holding company behind industry powerhouses 72andSunny and Anomaly. The unit was subsequently spun off as an independent company in MDC's agency portfolio.
Through & Through is a project of Cremerius & Co. Built with Notion and Fruition.
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